The platform is rolling out a fresh option that enables them to cut down on the amount of AI-created videos appearing in their feeds. This step comes as the service disclosed that it currently hosts over 1 thousand million content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a full-scale launch. This shift aligns with a surge in AI-generated material, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding video streams on another major platform primarily display content made by AI. A significant portion of this output is considered mass-produced AI material, a term for substandard, bulk-generated content that is often nonsensical or dreamlike.
“We know from our community that many people appreciate content made with AI tools, including computer-generated images to informative clips, and we want to provide users the option to see more or less of that, according to their own choices,” stated a company executive.
AI on the Platform
The service disclosed that there are currently over a billion videos on its network identified as AI-generated. In total, in excess of 100 m media items are uploaded to the platform each day, making AI content a minor portion of its total content library.
User Control Features
Members will be capable of limit or boost the amount of AI content they see by accessing the topic control setting in the app and picking the AI content topic. Further subjects that can already be controlled under the filter include politics, clothing, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s policies mandate users to tag “realistic” AI-made content, and it forbids malicious fake videos of public figures or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
Additionally, the app will now attach an artificially created label to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This measure is intended to stop users from attempting to evade the disclosure requirement.
Educational Initiatives
The company is additionally establishing a two million dollar AI literacy fund for specialists and groups to develop educational content about ethical AI use. This program will benefit non-profit groups focused on teaching coding and technology.
Platform Protection
The video-sharing app has defended its safety measures, amid discussion over intentions to make redundant hundreds of review team members in the UK. It is planning to cut hundreds of positions in its content moderation division in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A senior executive explained that staff-based oversight would still have a role, but automated tools can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by people. The platform announced a notable drop in disturbing and violent content handled by safety staff over the past year due to intervention by its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as rapidly, which is why a significant AI assistance is making a difference operate efficiently.”
